About us

Just a girl changing the world one crystal at a time!

They say diamonds are a girls best friend, but not every girl nor their best friend can afford these precious gems. Swarovski crystals are my best friend and this is my story:

My name is Mandy and I am the founder of Diamond Kicks based in Melbourne, Australia.

For all those who know me well, know that I have a huge addiction to buying shoes, in particular sneakers. I have a personal collection of over 50 pairs of Nike and Adidas sneakers in my closet and I continue to buy more. I am always looking for the newest sneakers that are unique and will make me stand out from the crowd which is what inspired this idea.

One night while browsing online for a new pair of my beloved Nikes, I came across an idea to customize my own Nike sneakers using crystals. I bought some superglue and some cheap crystals from the local craft store and started glueing. At first the shoe looked fantastic but after wearing once, the cheap crystals stopped shining and started falling off. Having already ruined the shoes with glue, I decided to give it another go using a special waterproof glue and Swarovski crystals. The shoe looked spectacular and I forgot about all other 49 pairs in my closet. These would become my everyday shoes.

After weeks of wear, numerous compliments and no crystals falling off, I knew I had a great idea. What girl wouldn't want to add some bling to their life?

I started off early 2016 selling a few pairs of shoes through social media and the feedback was fantastic but I knew I needed to take this further than just Facebook and Instagram so I decided to go online and here I am!



*All shoes are made by Nike/Adidas although WE ARE NOT AFFILIATED WITH NIKE/ADIDAS. All of our shoes come directly from either Nike/Adidas stores or authorized outlets.

*DIAMOND KICKS HAS NO AFFILIATION, CONNECTION, OR ASSOCIATION WITH NEW ERA.  New Era Cap Co., Inc. is the owner of the NEW ERA, 9FORTY, and associated visor sticker trademarks (the “Marks”).  Diamond Kicks embellishes the product shown on this website with our own artwork or designs.  All New Era trademarks appearing on this website, including, without limitation, the Marks, are owned exclusively by New Era and we are not authorized resellers.

*We are not affiliated with Swarovski however we do use genuine Swarovski crystals on all our shoes.

*We only customize the outside of each shoe as we cannot guarantee that the crystals will stay on for long on the inside (knocking shoes together etc.)

*Swarovski Crystals are stuck on with the highest quality waterproof glue and should not fall off, however please do take care when wearing your custom shoes and you will also receive a small bag of extra crystals should any fall off due to wear and tear.

*Due to every crystal being hand placed, no two shoes will be exactly alike.

*Colours may slightly vary depending on your screen.

*As all items are custom made to order they do take 14 business days to be shipped out.

Diamond Kicks ships worldwide!


Due to each item being customized for your order, we cannot accept returns. If you have any questions about sizing or styles, please contact us before ordering.

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